01META LEAD GENERATION
Home improvement
UAE
33Meta leads
AED 38.48Campaign cost per lead
AED 27.36Best static cost per lead
The static led on cost. The reel brought most of the volume.
WAQAR AHMAD / DIGITAL GROWTH PARTNER
Clear thinking.
Connected
marketing.
Marketing should make sense beyond the dashboard. I connect your campaigns, content, website and follow-up so you know what’s working and what needs to change.
Supporting growth across UAE/UK/PAK/International markets
A WINDOW INTO THE WORK
Reported resultsNumbers with a story.
Solar & energy · PAK · July 2026
234Lead-form submissions
PKR 225Blended cost per lead
230Residential leads
THE NEXT QUESTION
Which enquiries are in the right area and ready for a sales conversation?
Historical snapshots.
Each result keeps its own context.
A decade of hands-on work.Across in-house, agency and independent roles.
10 plusYears in digital & growth
20 plusClient accounts supported
10 plusIndustries across B2B & B2C
01 / SELECTED EXPERIENCE
The work, in numbers.
The thinking behind them.
A closer look at the campaigns and decisions I’ve worked on. Client identities stay private. The results keep their context.
02PAID + SEARCH
Travel & tourism
Pakistan
344Lead submissions
92Website purchases reported
2.42KOrganic search clicks
Different travel products needed different conversion routes.
03META LEAD GENERATION
Solar & energy
Pakistan
234Lead-form submissions
PKR 225Blended cost per lead
230Residential leads
Lead volume was useful. Location and affordability mattered more.
04CROSS-CHANNEL PERFORMANCE
Beauty e-commerce
UAE
2.00×Approx. blended return on ad spend
AED 14,415Tracked revenue
AED 7,201Reported ad spend
A softer June called for diagnosis, not a highlight reel.
05INTERNATIONAL ACQUISITION
Real estate
Netherlands → Dubai
20Meta leads
AED 338.37Cost per lead
DutchAudience-led messaging
Buyer intent and local language shaped the campaign direction.
06ORGANIC SOCIAL
Insurance
UAE
35.6KOrganic LinkedIn impressions
2,706LinkedIn clicks
353New followers
Professional content built attention. Sales required separate evidence.
07SEO + CONTENT ARCHITECTURE
Fintech & finance
UAE
10.2KSearch impressions
121Organic search clicks
153 pagesSEO roadmap scope
Early visibility needed stronger content and technical foundations.
A SENSE OF SCALE
Behind the day-to-day decisions.
AED 31K+Documented UAE media spend
PKR 390K+Documented Pakistan media spend
AED 50KMonthly media planning scale
Spend figures are minimums from preserved reporting periods, not lifetime totals. Planning scale is a budget level, not a spend claim.
02 / HOW I CAN HELP
Your marketing
should work together.
An ad can bring the right person in. The page, message, tracking and follow-up need to do their part too. That’s the work I connect.
Ways to work togetherPLATFORM CERTIFICATIONS
- GoogleCertified
- MetaCertified
- HubSpotCertified
01Meta campaigns & lead quality
Account audits, audience strategy, creative tests and ongoing optimisation. I look beyond the cost per lead to the offer, form, landing page and feedback from your sales team.
02Social media & content
Content calendars, copy, creative direction, publishing and community management. We build around your customers’ questions and your business priorities, rather than filling a posting schedule.
03SEO & search visibility
Search intent, keyword mapping, on-page optimisation, internal links and useful content. Technical priorities become clear developer briefs, with implementation followed through and progress reported honestly.
04Websites & conversion
Website direction, landing-page structure and copy that match the intent of the visitor. I work with designers and developers on page hierarchy, forms, mobile journeys and the next action you want people to take.
05Tracking, reporting & follow-up
Pixel and event reviews, UTMs, lead-source tracking, reporting and practical CRM workflows. Where useful, Make.com and Google Sheets can connect lead capture, notifications and follow-up so fewer enquiries disappear between teams.
06Strategy & delivery leadership
A focused audit, a workable growth plan and someone who stays close to delivery. I coordinate content, design, development and client decisions, with clear responsibilities and updates that explain what changes next.
A BROADER PERSPECTIVE
Different industries.
Different buying decisions.
My experience spans performance campaigns, content, search, websites and in-house marketing. The scope varies by sector; the starting point is always the business.
- Real estate
- Insurance
- Travel & tourism
- Fintech & finance
- E-commerce
- Beauty & personal care
- Solar & renewable energy
- Home improvement
- AI & SaaS
- Technology
- Telecom
- Banking
- Media
- Education
- Healthcare & wellness
- Consulting
- Local services
- Building materials
Core markets: UAE · UK · PAKAdditional audience experience: KSA · Europe · North America
03 / THE PERSON BEHIND THE WORK
I stay close
to the details.
Because the details are usually where the problem is.
Over the last 10+ years, I’ve worked across banking, media, telecom, fintech and international agency delivery. That’s meant learning to connect commercial goals with the people and work needed to achieve them.
Today, I partner with founders and growing teams on campaigns, content, SEO, websites and reporting. I’m hands-on with strategy and client decisions, and coordinate specialist support where the work needs it.
“I don’t just check numbers. I review the full growth journey, from campaign to lead to follow-up.”
10+Websites delivered with design & development teams
50+People managed across my career
WAQAR AHMADDigital Growth Partner
Your point of contact from the first conversation through strategy, delivery and every monthly review.
- Meta Ads
- LinkedIn Ads
- TikTok Ads
- Snapchat Ads
- X Ads
- GA4
- Search Console
- Looker Studio
- Meta CAPI
- HubSpot
- Make
- Zoho
- WhatsApp API
- WordPress
- Shopify
- SEO
- Landing Pages
A little of how I think.Waqar
LET’S LOOK AT YOUR SIDE OF THE TABLE
Sound familiar?
Pick the challenge closest to yours. Here’s where I would start.
“Before we spend more, I’d follow a few leads all the way through.”
I’d look at the promise in the ad, the questions in the form and what happens after someone enquires. Then I’d compare your sales feedback with the campaign report.
Explore lead-generation supportA few starting points from me. For advice specific to your business, let’s talk.
04 / A CONSIDERED START
The first 30 days
should bring clarity.
We agree on the priorities before adding more activity. The exact pace depends on your account, access and approvals.
Look properly
Review the offer, campaigns, pages, tracking and current lead journey. Agree on the problem worth solving first.
Get the pieces ready
Prepare creative, copy, page improvements and reporting. Make sure the conversion path can be measured.
Test with purpose
Launch controlled tests with agreed budgets. Check creative response and whether leads reach the right person.
Decide what’s next
Review performance alongside lead quality and sales feedback. Improve the weak points before scaling.
05 / WORKING TOGETHER
The right level of support.
Room to grow from there.
Your market
UAE monthly management fees. Media spend and third-party costs are separate.
FOCUSED ACQUISITION
Performance Core
For businesses that need more disciplined campaigns and a clearer view of performance.
AED 1,500/ month
- Campaign audit, setup & optimisation
- Tracking health check
- Ad copy & creative testing direction
- Monthly report & two strategy calls
RECOMMENDED STARTING POINT
Growth Partner
For businesses that want acquisition, content and the website journey working together.
AED 3,000/ month
- Everything in Performance Core
- Social management: up to 3 platforms
- Up to 12 static/carousel assets
- Content plan & conversion guidance
- Twice-monthly reports & two calls
BROADER GROWTH SUPPORT
Full Growth System
For teams that need ongoing support across acquisition, content, search and reporting.
AED 5,500/ month
- Campaign & social management
- Up to 16 assets + 4 reel edits*
- On-page SEO: 4 pages + 2 blogs
- Tracking review & automation roadmap
- Weekly reports & two strategy calls
Market-specific pricing, not currency conversions. Pakistan uses the local public package guide. Final channels, responsibilities and deliverables are agreed in writing.
*Reel edits use client-provided footage. Ad spend, software, filming, website builds and advanced automations are separate.
Need a focused project instead?
We can start with a growth audit, SEO sprint, landing page, tracking setup or lead workflow. The scope and fee depend on the work required; there’s no need to commit to a retainer before we’ve identified the right starting point.
A CONVERSATION IS A GOOD PLACE TO START
What’s getting in
the way of growth?
Tell me where the business is now and what you want to improve.
We’ll talk through the priority and whether I’m the right person to help.